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Sellers promote their products for several key reasons, all aimed at driving sales and growing their business. Here are the main motivations behind product promotion:
1. Increase Awareness
Many potential customers may not know the product exists. Promotions (ads, social media, discounts) help introduce the product to a wider audience.
2. Boost Sales & Revenue
Promotions encourage immediate purchases, especially with limited-time offers ("Buy Now! 50% OFF!").
More visibility = more sales = higher profits.
3. Stand Out from Competitors
In a crowded market, promotions (like discounts, bundles, or unique deals) make a product more attractive than competitors'.
4. Clear Old Stock
Sellers often promote products to get rid of excess inventory (e.g., seasonal sales, clearance events).
5. Build Brand Loyalty
Promotions (loyalty programs, member discounts) keep customers coming back.
Free samples or trials can turn first-time buyers into repeat customers.
6. Launch New Products
New items need hype
